PROBLEM
Building writeback and report scheduling internally stretched engineering bandwidth and slowed product delivery. Every component—from authentication to scheduling—became a time sink.
SOLUTION
Refold AI enabled fast, secure, and deeply customizable workflows for writeback and scheduling, fully embedded into Incorta's product environment.
IMPACT
- Weeks vs. months delivery time
- 70% faster development cycles
- Report automation now built-in
- Engineering focus redirected to high-leverage work
Turning insight into action
Incorta is known for delivering real-time analytics at scale - trusted by Starbucks, Broadcom, and Skechers to power data-driven decisions. But as customers matured, so did their expectations.
That meant enabling writeback - pushing updates into source systems and automating scheduled reports across users, formats, and time zones. Incorta committed to building it. But the backend lift was heavier than expected.
"We realized fast that the complexity wasn't in the feature - it was in everything required around it," said Anurag Malik, VP of Product Management at Incorta.
A roadmap slowed by infrastructure drag
Building internally meant tackling:
Custom logic for form handling, validation, and error recovery
Authentication flows for third-party systems
A scheduler that could support multi-format, multi-recipient reporting
Ongoing maintenance with limited infra ownership
Even simple automation features became multi-sprint efforts and risked being deprioritized.
Refold AI brought speed, security, and flexibility
Refold AI helped Incorta fast-track writeback development without cutting corners.
Writeback and Advanced Writeback
features were deployed using Refold's agent-powered workflows
A fully customizable scheduler
was built to match Incorta's reporting formats and distribution logic
Authentication layers
were handled with secure, managed endpoints
All components ran natively
within Incorta's stack with full control, auditability, and product fit
"We were accelerating the roadmap with our architecture intact."
Speed without tradeoffs
70% faster development
Core features went live in weeks, not quarters.
No backend fatigue
Teams stayed focused on the core product
Better customer outcomes
Updates, writebacks, and scheduled reports now run reliably in the background
Fully tailored experience
Refold's components were configured to match how Incorta works
"We didn't compromise on what we wanted to build. We just got there faster."
Built like it belonged
Today, Refold AI powers key elements of Incorta's platform without being visible to the end user and without burdening the engineering team. It's infrastructure that blends in, scales out, and keeps up.
"Refold AI helped us ship features the right way with flexibility, precision, and zero waste."